by Ted Rubin | Oct 8, 2014 | Featured, Marketing, Social Media/Marketing
Many women pride themselves on being savvy consumers who can sniff out a poseur brand. Brands need to be the conduit for information to women from other women and from experts, but be wary of star power – celebrities don’t cut it. Marketers that have a woman’s trust...
by Ted Rubin | Oct 28, 2012 | Featured, Marketing, Social Media/Marketing
Social has taken away numerous connection barriers between brand and consumer, giving brands more direct access to not just push information out to consumers, but to actively engage in ongoing conversation with consumers and their networks. Since women, who control...
by Ted Rubin | Sep 24, 2012 | Featured, Marketing, Social Media/Marketing, Video
Published on Sep 7, 2012 by nextforwomen Ted Rubin, Chief Social Marketing Officer at Collective Bias and the #1 most-followed CMO on Twitter, speaks with NEXT for Women about why women rock. Ted states that women rock because they have a true passion for the items...
by Ted Rubin | Jan 2, 2012 | Featured, Marketing, Social Media/Marketing
PurseStrings: New Proven Ways of Reaching the Hearts and Minds of Female Consumers by Amanda Stevens (Pages 126-132) Tell me about your background and your connection to marketing to women? I’ve been working in digital marketing since 1997: originally working...
by Ted Rubin | Apr 19, 2011 | Featured, Marketing, Social Media/Marketing
“If you figure out how to harness the power of female customers, you can rock the world,” says Aileen Lee in her recent TechCrunch guest post, “Why Women Rule the Internet.” This declaration is music to my ears and one of the primary reasons I have joined...
