by Ted Rubin | Apr 15, 2011 | Featured, Marketing, Social Media/Marketing
Market research can be tricky because people have a tendency toward giving you the answers they think you want. It is simply human nature, and something we marketers must pay attention to. In the past, the solution to avoiding this skewed feedback has been to provide...
by Ted Rubin | Feb 19, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at SheSpeaks In this new social media marketing world — where it’s less about demographics and more about relationships — one demographic still clearly matters: WOMEN. Women control 85% of household spending, and (according to Bank...
