by Ted Rubin | Mar 30, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Marketing isn’t just about strategies, data, and campaigns—it’s about how you think, adapt, and approach challenges. The best marketing teams don’t just execute; they innovate, pivot, and see opportunities where others see obstacles. The key to success lies in...
by Ted Rubin | Feb 8, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
For me the most important trend is how marketers are trying to use AI to take too much marketing out of the hands of humans and allowing machines to do the work. In a world where technology drives transformation, the real challenge isn’t the tools—it’s the people. How...
by Ted Rubin | Dec 7, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
My friend, colleague (former business partner) and retail thought-leader John Andrews recently asked this question on LinkedIn (see post embedded below)… “Has the paradox of choice plus the paradigm of spam killed eCommerce?” “I often find that...
by Ted Rubin | Aug 4, 2024 | Featured, Marketing, Social Media/Marketing, Uncategorized
AI Generated “Influencers” ARE NOT Influencers… they are AI generated ADVERTISEMENTS… plain and simple. And need to be held to the same truth in advertising standards. I have been told by too many that AI-generated influencers “blur the lines between advertising...
by Ted Rubin | Jul 7, 2024 | Featured, Marketing, Miscellaneous
In today’s fast-paced and ever-changing landscape, traditional advertising is simply not enough. People are craving real connections and genuine interactions, and it’s time for marketers to step up to the challenge. We’re living in a time where Bob...
