by Ted Rubin | Aug 30, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
I posted about this to LinkedIn yesterday and it got a fair amount if attention (*see the post embedded below). Sometimes the best critique of marketing doesn’t come from analysts or consultants, but from parody. Case in point… the meme floating around showing...
by Ted Rubin | Jul 13, 2025 | Featured, Marketing
Why Relationships Trump Metrics… in today’s fast-moving, tech-saturated world, business leaders are bombarded with data. Dashboards, KPIs, conversions, cost-per-clicks… if it’s measurable, it’s being tracked. And don’t get me wrong, metrics matter. ROI...
by Ted Rubin | Jul 13, 2025 | Featured, Marketing
Stop Waiting. Start Doing. In marketing, and in business more broadly, there’s a common tendency to delay action. We tell ourselves we’ll move forward once the next strategy is clear, once the tech settles, or once the perfect plan emerges. But the truth is, most...
by Ted Rubin | May 30, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Let’s change the Marketing and Sales conversation… it’s time to move beyond the outdated, impersonal mindset of “targeting” and start thinking like matchmakers instead. TARGETING is about aiming at a prospect like a bullseye, calculating who’s most likely to...
by Ted Rubin | Mar 30, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Marketing isn’t just about strategies, data, and campaigns, it’s about how you think, adapt, and approach challenges. The best marketing teams don’t just execute; they innovate, pivot, and see opportunities where others see obstacles. The key to success lies in...
