by Ted Rubin | Jan 7, 2012 | Featured, Marketing, Social Media/Marketing
Social Marketing is ultimate in Permission Marketing, and therefore it carries the ultimate marketing danger with it: taking away the permission is totally in the consumers’ control. Brands be(a)ware! Permission Marketing puts the power in the consumer’s hands, by...
by Ted Rubin | Jan 1, 2012 | Featured, Marketing, Social Media/Marketing
Now that the New Year is officially underway, I think it’s time to put into action the concept I started to discuss in an earlier post, “Let’s take back the word ‘Friend’.” However, let’s look at it from the Facebook business page standpoint of a “Like.” First, what...
by Ted Rubin | Dec 22, 2011 | Featured, Marketing, Social Media/Marketing
As you head into a new year, step out of your comfort zone… starting NOW. Commit TODAY to doing something in this respect, brands and individuals alike. Why? Because the challenge of operating in an uncomfortable zone keeps you growing and moving forward in...
by Ted Rubin | Dec 19, 2011 | Featured, Marketing, Social Media/Marketing
This is both an enjoyable and challenging time of year, as we are nearing year end and soon we will have a chance to pause, take stock of where we are now, review the past year, and plan for the coming year. Most of us will have some things we can look at with pride...
by Ted Rubin | Dec 13, 2011 | Featured, Marketing, Social Media/Marketing
Every Google search is a hand being raised. So is every tweet, blog post, and Facebook comment with a complaint or question. Do you call on those raising their hands?? If not, you are missing an incredible opportunity! Every social complaint or question is the “low...
