by Ted Rubin | Dec 13, 2011 | Featured, Marketing, Social Media/Marketing
Every Google search is a hand being raised. So is every tweet, blog post, and Facebook comment with a complaint or question. Do you call on those raising their hands?? If not, you are missing an incredible opportunity! Every social complaint or question is the “low...
by Ted Rubin | Dec 9, 2011 | Featured, Marketing
Yes, yes, yes I know… just a few short weeks ago I wrote about Klout and generally supported them — not so much pleased with what they do, and how they do it, but acknowledging their ability to market themselves and make Klout relevant. But since then things...
by Ted Rubin | Dec 8, 2011 | Featured, Marketing, Social Media/Marketing
Guest post by John Andrews, Founder/CEO Collective Bias. Originally posted at CollectiveBias blog Almost four years ago, I was attending SXSW with the Walmart Elevenmoms group. I was learning about social media from the people that were doing it by immersing myself...
by Ted Rubin | Dec 3, 2011 | Featured, Marketing, Social Media/Marketing
What do “butts,” “ChapStick,” and “social” have in common? They are all part of a recent huge—and very public – series of poor choices that have seriously impacted the reputation of a major brand. I actually pulled those three words from the categories assigned to...
by Ted Rubin | Nov 23, 2011 | Featured, Marketing, Social Media/Marketing
Thanksgiving, the time when we give thanks not just FOR, but TO those who have been an important part of our lives: our friends and family, our customers, shoppers, advocates, and critics. Yes, I give thanks for ALL of them because they all provide a possibility for...
