by Ted Rubin | Nov 21, 2020 | Featured, Marketing, Social Media/Marketing
1. If brands are hoping to stay relevant and keep up with the content creation phenomenon, 2021 needs to be the year of Empowering Employees to Power your Brand. It is plain and simple—employee censorship on social channels is a disaster for brands. We can no longer...
by Ted Rubin | Nov 8, 2020 | Featured, Marketing, Social Media/Marketing
“How to Win Friends & Influence People” by Dale Carnegie was recommended to me by my Dad at an early age. Like my Dad, Dale Carnegie taught me the value of truly connecting with people by valuing, and making it about, them. It has been the inspiration...
by Ted Rubin | Oct 25, 2020 | Featured, Marketing, Social Media/Marketing
What does it mean to build a reputation? I’m not talking about brand recognition or even the quality of the products or services you offer. Those things are important; however, a reputation is something more. It’s the little things…those moments of unprompted kindness...
by Ted Rubin | Jul 20, 2020 | Featured, Marketing, Social Media/Marketing
In this episode, I’m really excited to have as my guest, Ted Rubin. Ted is a digital marketer and brand strategist who coined the term Return on Relationship (aka. #RonR). He is also the Chief Marketing Officer of Photofy, a prolific author, and an even more prolific...
by Ted Rubin | Jul 12, 2020 | Featured, Marketing, Social Media/Marketing
There is the a often-conflicting relationship marketers have with their data and their creativity. In this article, our straight-talking resident Rockstar CMO Ted Rubin argues for the human touch. Most of today’s senior business leaders and marketers developed much of...
