by Ted Rubin | Jul 7, 2024 | Featured, Marketing, Miscellaneous
Back in 1997, I had the pleasure and good fortune of getting hired by Seth Godin at Yoyodyne, where the internet was being labeled as “new media.” However, the truth was that there was nothing truly new about it. It was essentially traditional media...
by Ted Rubin | Jan 21, 2024 | Featured, Marketing, Miscellaneous, Uncategorized
WATCH VIDEO HERE ⬇️⬇️⬇️ How Brands Can Refocus Beyond Risk Mitigation to “Risk Innovation” I have interviewed a number of the business development team at Evergreen Trading, and this time had the opportunity to chat with Jenifer Herrmann, EVP of the...
by Ted Rubin | Sep 3, 2023 | Featured, Marketing, Social Media/Marketing
WATCH HERE ⬇️ ⬇️ ⬇️ A clip from ROCKSTAR CMO episode 171, where Ian Truscott goes backstage with Mark Ordover, Chief Operating Officer at Evergreen Trading… a media investment firm that is powered by trade. Mark shares how media trade works, as brands can...
by Ted Rubin | Aug 6, 2022 | Featured, Marketing, Social Media/Marketing
Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your customers and potential customers think of it and say about it. They are, after all, the market! “Brand...
