by Ted Rubin | Aug 2, 2020 | Featured, Marketing, Social Media/Marketing, Uncategorized
I like to say I got started in social media as soon as getting involved in this thing we call the Internet when I joined Seth Godin’s start-up, Yoyodyne, in 1997. Everything digital enabled sharing in ways never imagined before… so for me that is where it all began....
by Ted Rubin | Oct 7, 2011 | Featured, Marketing, Social Media/Marketing
Ted is a leading social marketing strategist and coined the term ROR: Return on Relationship, a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for...
by Ted Rubin | Dec 10, 2010 | Featured, Marketing, Social Media/Marketing
Ruben Quinones interviews me about Social Media Predictions For 2011 with @TedRubin https://bit.ly/ffER0q (via @PathInteractive)
by Ted Rubin | Sep 6, 2010 | Featured, Marketing, Social Media/Marketing
We’re hearing more and more about “Relationship Commerce” these days – but how many of us actually understand its implications? I’ve spent years in the midst of the evolution of commerce: As traditional commerce shifted into a digital world, through it’s evolution...
by Ted Rubin | Aug 11, 2010 | Featured, Marketing, Social Media/Marketing
In his recent must-read post, “The Dog Days of Social Media,” Drew Neisser reminds us that just because Facebook has lost some fans, and Forrester “recommends a cautious approach to Foursquare,” we shouldn’t panic and jump off the social media ship. I agree...