by Ted Rubin | Aug 3, 2010 | Featured, Marketing, Social Media/Marketing
We’re hearing (and doing) more and more about “Relationship Commerce” these days — but what does that really mean? Does having 2,000 Facebook “friends” or “fans” mean you have 2000 relationships? Or 28,000 Twitter “followers” mean 28,000 relationships? It...
by Ted Rubin | Jul 27, 2010 | Featured, Marketing, Social Media/Marketing
Remember the Yellow Pages? When we needed business information or personal contact information, we would have to find the right book from a huge stack, then flip through all those pages to find what we were looking for. If we needed a contact in a different state,...
by Ted Rubin | Jul 16, 2010 | Social Media/Marketing
Long-term E-commerce success is in a big way relative to Relationship Commerce, building relationships and interacting with consumers. Relationships are extremely important. The relationship a customer has with a company can make or breaks the company’s...