by Ted Rubin | Dec 11, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
The Prevailing Path of 5:2 Intermittent Fasting… by JohnAndrews When we built the initial concept of the Prevailing Path, our goal was to fully understand the shopper’s journey from discovery and awareness, to preference to purchase, and post-purchase usage and...
by Ted Rubin | Jun 3, 2017 | Featured, Marketing, Social Media/Marketing
Today’s knowledge-hungry consumers often know as much about a product as the people trying to sell it. So what’s your sales edge? “Learning to build stronger relationships with your clients.” I was reading some great information recently on social selling...
by Ted Rubin | May 5, 2017 | Featured, Marketing, Social Media/Marketing
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the number and reach. I write a lot about Looking People in the Eye...
by Ted Rubin | Apr 13, 2017 | Featured, Marketing, Social Media/Marketing
It’s no exaggeration to say that user-generated content (UGC) is changing the way that we consume information, both in marketing terms and in the wider world. If you have an internet connection, a connected device and a social account, then you have a platform...
by Ted Rubin | Mar 28, 2017 | Featured, Marketing, Social Media/Marketing
Let’s face it… shoppers don’t become advocates and influence others in order to champion brands out of the goodness of their hearts, or because of a brilliantly-designed logo or a couple coupons they can download from the internet. Shoppers become advocate influencers...
