by Ted Rubin | Oct 11, 2014 | Featured, Marketing, Social Media/Marketing
—– Whether you’re building your personal brand, your business brand or both, one thing remains true: You need content to help you build trust and followers. If you’re marketing your small business, it’s important to remember to build your personal brand along...
by Ted Rubin | Sep 19, 2014 | Featured, Marketing, Social Media/Marketing
We’ve all seen cringe-worthy moments on social, when someone says the exact wrong thing and doesn’t even realize what they’ve done. It happens in debates over hot-button issues, comment threads on brand pages and everywhere in between. Even well-meaning comments can...
by Ted Rubin | Sep 10, 2014 | Featured, Marketing, Social Media/Marketing
—– “Seeking a real return on your social media relationships? Prove your business is customer obsessed by employing the Twitter strategies of companies that “get it.” It’s one thing to say you’re customer obsessed on social media and...
by Ted Rubin | Jan 29, 2014 | Featured, Marketing, Social Media/Marketing
Getting the right message to the right people at the right time is an age-old marketing mantra. And how you hit that sweet spot has been foremost in the minds of every marketer since people started selling things to each other. That hasn’t changed over the years, but...
by Ted Rubin | Apr 27, 2012 | Featured, Marketing, Social Media/Marketing
Managing your online relationships isn’t always easy, but when it comes to your brand’s reputation, there are some steps you can take to protect it and turn unhappy customers into loyal fans As you or your brand becomes more engaged on the social channels, it is...
