by Ted Rubin | Jul 30, 2023 | Divorced Dad, Featured, Marketing, Miscellaneous, Social Media/Marketing
From an early age, my Dad instilled in me the value of being a giver. He led by example, always extending a helping hand to our neighbors, fixing things, and offering assistance in any way possible. His acts of kindness were not driven by any expectation of...
by Ted Rubin | Jun 29, 2023 | Featured, Marketing, Miscellaneous, Social Media/Marketing
The difference between brand and reputation can be easy to overlook, as many marketing writers use the terms interchangeably. While they share similarities, they are not the same thing, and understanding the difference is important for managing your business’s...
by Ted Rubin | Feb 4, 2023 | Featured, Marketing, Social Media/Marketing, Uncategorized
Brand and reputation are two vital components of a company’s image, and are often used interchangeably, but they are actually different concepts. A brand is the personality, values, and promise that a company makes to its customers. It is what the company does...
by Ted Rubin | Nov 6, 2022 | Featured, Marketing, Social Media/Marketing
What does it mean to build a reputation? I’m not talking about brand recognition, or even the quality of the products or services you offer. Those things are important; however, a reputation is something more. It’s the little things… those moments of...
by Ted Rubin | May 21, 2022 | Featured, Marketing, Social Media/Marketing
In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates, text messages, so many different communication platforms, where it’s...
