by Ted Rubin | Mar 25, 2023 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Video
In this interview for The Future of Content Marketing, host Cat Margulis and guests Ted Rubin and John Andrews talk about relationship building, old marketing versus new marketing, retail relevancy, and the biggest misconceptions around content marketing. John Andrews...
by Ted Rubin | Dec 4, 2022 | Featured, Marketing, Social Media/Marketing
“Get back to basics and look people in the eye digitally,” is Ted Rubin’s key message to marketers today. Ted is the author of several books about developing customer relationships. “Retail Relevancy,” the new book he co-authored with John Andrews, explores how brands...
by Ted Rubin | Nov 26, 2022 | Featured, Marketing, Social Media/Marketing
As a self-proclaimed “relationship” guy, Ted Rubin, speaker, social marketing strategist, and co-author of “Retail Relevancy,” challenges marketers to get back to basics by developing customer relationships. In this episode of Customer Data Perspectives, Ted shares...
by Ted Rubin | Sep 10, 2022 | Featured, Marketing, Miscellaneous
In this installment of our Universal Coupon discussion, Brandi Johnson, CEO of The Coupon Bureau, sits down with John Andrews and Ted Rubin, authors of RETAIL RELEVANCY, to discuss the digital identity, personal avatars, offer relevancy, and the impact of Universal...
by Ted Rubin | Jul 2, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
How Will Virtually Unlimited Choice Affect Shopper Behavior? Will this create retail entropy? It’s a great time to be a shopper. Inflation aside, there are limitless choices to discover, compare, shop and acquire products. Accessible shopping options are even helping...