by Ted Rubin | Apr 2, 2013 | Featured, Marketing, Social Media/Marketing
I was going to post this back in November, and then decided to hold back. Today I passed a huge billboard near Penn Station for jcp, and found myself saying… REALLY??? So decided to resurrect… Almost as bad as Overstock.com trying to change their name to...
by Ted Rubin | Oct 8, 2012 | Featured, Marketing, Social Media/Marketing
I read a post last week debating whether QR codes are a fad or a marketing trend ripe for growth. My thought was… REALLY? QR codes are not a fad, that would imply they ever had value or were a phenomenon in the first place. QR codes were dead on arrival. Sure,...
by Ted Rubin | Jul 30, 2012 | Featured, Marketing, Social Media/Marketing
I was with a senior marketing executive from a major retailer recently and we got into an hour long conversation about Return on Relationship™, my philosophy, and what it means to me. He was incredibly interested personally and for his company, is a very...
