by Ted Rubin | May 5, 2017 | Featured, Marketing, Social Media/Marketing
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the number and reach. I write a lot about Looking People in the Eye...
by Ted Rubin | Nov 17, 2015 | Featured, Marketing, Social Media/Marketing
Why is Marketing best suited to manage corporate social media activities? At the core social media activities are a function of Marketing, just as PR, Communications and Customer Service should be. Marketing is the activity, set of institutions, and processes...
by Ted Rubin | Feb 20, 2015 | Featured, Marketing, Social Media/Marketing
About the Event: Ted Rubin joins me to talk about relationship marketing, the power of face time, and making social media connections count. Warning: this video contains mentions of men skipping, banjo songs, and strange socks. Interview Links: Ted’s...
by Ted Rubin | Jan 2, 2015 | Featured, Marketing, Social Media/Marketing
As we begin 2015, let’s be certain to remember and focus on… Three Key Marketing 101 Lessons that never go out of style not matter the platforms or new names: 1. You are NOT Your Customer—Do Your Research: One of the most important lessons every...
by Ted Rubin | Nov 14, 2014 | Featured, Marketing, Social Media/Marketing
An interviewer posed this question to me recently: Is networking in social media a worthy investment? My answer: Depends upon what you call worthy. Is building and extending relationships worthy? Is having friends, fans, advocates who support you worthy? We have to...
