by Ted Rubin | Feb 19, 2018 | Featured, Marketing, Social Media/Marketing
It’s no secret that online retailers have had a major impact on the brick-and-mortar retail world, and this has mostly been bad news for the big, traditional retailers that do most of their business in-store. From a consumer standpoint, why go to the mall, a...
by Ted Rubin | Jan 31, 2018 | Featured, Marketing, Social Media/Marketing
Maintaining relationships can be hard work, and we all have our little pet excuses that pop up when we may not be in the mood to put in the effort on a given day. The easiest excuse? I need to do this just right to accomplish my goal, otherwise it won’t be worth...
by Ted Rubin | Jan 25, 2018 | Featured, Social Media/Marketing, Uncategorized
It’s plain and simple—employee censorship on social channels is a disaster for brands. We can no longer control the message folks. The social framework is “bigger and stronger” than our puny frameworks. Instead of fighting it every step of the way, USE it to your...
by Ted Rubin | Jan 19, 2018 | Featured, Marketing, Social Media/Marketing
You want a recipe for boring, cookie-cutter content? Probably not, but I’m going to give you one anyway. Start out by considering your own opinion, and then forget all about it. Instead, work on producing what you think other people want to see, and saying what...
by Ted Rubin | Dec 7, 2017 | Featured, Marketing, Social Media/Marketing
For many younger employees who have entered the job market in the last decade, working remotely is simply a way of life. The technology is there to make it happen relatively seamlessly. The flexibility of working remotely is great, and it removes some of the common...