by Ted Rubin | Apr 13, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Traditional metrics like Return on Investment (ROI) have long been the gold standard for evaluating the success of projects and strategies. ROI offers a straightforward calculation: it measures the financial gain or loss relative to the investment made, often within a...
by Ted Rubin | Mar 23, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
There is power in clear expectations and meaningful incentives. One of the most important factors in achieving success—whether at work, in personal projects, or even in relationships—is ensuring clarity in expectations and providing incentives that inspire action....
by Ted Rubin | Mar 16, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
In MARKETING, trust is the cornerstone of successful campaigns and long-term brand loyalty. At Evergreen Trading, “A Media Investment Agency Powered By Trade,” they understand that every promise made to clients and partners reflects directly on your...
by Ted Rubin | Mar 10, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
For me, and for many others, the most successful approach to a conference like SXSW is to allow the event to take on a life of its own once you arrive. Make plans, check the schedule (I personally always spend a great deal of time at the amazing Brand Innovators...
by Ted Rubin | Feb 8, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
For me the most important trend is how marketers are trying to use AI to take too much marketing out of the hands of humans and allowing machines to do the work. In a world where technology drives transformation, the real challenge isn’t the tools—it’s the people. How...
