by Ted Rubin | Jun 22, 2012 | Featured, Marketing, Social Media/Marketing, Video
Adam Cohen and Ted Rubin discuss ROI and ROR Director of Marketing and Social Media at J&R Jr. and CEO of DadaRocks.com Adam Cohen and Collective Bias Chief Social Marketing Officer Ted Rubin sit down to discuss ROI and ROR in the SocialChorus lounge at BlogWorld....
by Ted Rubin | Jun 22, 2012 | Featured, Marketing, Social Media/Marketing, Video
Adam Cohen and Ted Rubin discuss ROI and ROR Director of Marketing and Social Media at J&R Jr. and CEO of DadaRocks.com Adam Cohen and Collective Bias Chief Social Marketing Officer Ted Rubin sit down to discuss ROI and ROR in the SocialChorus lounge at BlogWorld....
by Ted Rubin | Feb 18, 2012 | Featured, Marketing, Social Media/Marketing
Let’s discuss how brands can drive measurable ROI from social media now. This is such an important topic. ROI for many years was addressed from a longer-term perspective with respect to branding. The move to digital, and ability to track from click to sale, has...
by Ted Rubin | Feb 7, 2012 | Featured, Marketing, Social Media/Marketing
Many are now talking about Super Bowl XLVI being the first “Social” Super Bowl. It truly was, as an event, due to efforts of the Super Bowl’s host committee and their use of a Social Media Command Center. In my opinion, the Super Bowl Social Media Center is proof...
by Ted Rubin | Feb 7, 2012 | Featured, Marketing, Social Media/Marketing
Many are now talking about Super Bowl XLVI being the first “Social” Super Bowl. It truly was, as an event, due to efforts of the Super Bowl’s host committee and their use of a Social Media Command Center. In my opinion, the Super Bowl Social Media Center is proof...