by Ted Rubin | Feb 18, 2012 | Featured, Marketing, Social Media/Marketing
Let’s discuss how brands can drive measurable ROI from social media now. This is such an important topic. ROI for many years was addressed from a longer-term perspective with respect to branding. The move to digital, and ability to track from click to sale, has...
by Ted Rubin | Feb 7, 2012 | Featured, Marketing, Social Media/Marketing
Many are now talking about Super Bowl XLVI being the first “Social” Super Bowl. It truly was, as an event, due to efforts of the Super Bowl’s host committee and their use of a Social Media Command Center. In my opinion, the Super Bowl Social Media Center is proof...
by Ted Rubin | Feb 7, 2012 | Featured, Marketing, Social Media/Marketing
Many are now talking about Super Bowl XLVI being the first “Social” Super Bowl. It truly was, as an event, due to efforts of the Super Bowl’s host committee and their use of a Social Media Command Center. In my opinion, the Super Bowl Social Media Center is proof...
by Ted Rubin | Feb 7, 2012 | Featured, Marketing, Social Media/Marketing
Many are now talking about Super Bowl XLVI being the first “Social” Super Bowl. It truly was, as an event, due to efforts of the Super Bowl’s host committee and their use of a Social Media Command Center. In my opinion, the Super Bowl Social Media Center is proof...
by Ted Rubin | Jun 11, 2011 | Featured, Marketing, Social Media/Marketing
More and more, I like the word “appeal” and its implications for marketing and facilitating the building of relationships. The definition of “appeal” (according to the World English Dictionary) is “the power to attract, please, stimulate, or interest.” So, if we apply...
