by Ted Rubin | Aug 23, 2014 | Featured, Marketing, Social Media/Marketing
When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order...
by Ted Rubin | Jun 12, 2014 | Featured, Marketing, Social Media/Marketing
In the world of coordinated creation of social media stories, there’s typically two kinds of success, or ROI, on social campaigns – Cost Mitigation, and Sales Increase. And I believe there is a Return on Relationship (ROR) fostered by all brand relevant content and...
by Ted Rubin | Jun 22, 2012 | Featured, Marketing, Social Media/Marketing, Video
Adam Cohen and Ted Rubin discuss ROI and ROR Director of Marketing and Social Media at J&R Jr. and CEO of DadaRocks.com Adam Cohen and Collective Bias Chief Social Marketing Officer Ted Rubin sit down to discuss ROI and ROR in the SocialChorus lounge at BlogWorld....
by Ted Rubin | Jun 22, 2012 | Featured, Marketing, Social Media/Marketing, Video
Adam Cohen and Ted Rubin discuss ROI and ROR Director of Marketing and Social Media at J&R Jr. and CEO of DadaRocks.com Adam Cohen and Collective Bias Chief Social Marketing Officer Ted Rubin sit down to discuss ROI and ROR in the SocialChorus lounge at BlogWorld....
by Ted Rubin | Jun 22, 2012 | Featured, Marketing, Social Media/Marketing, Video
Adam Cohen and Ted Rubin discuss ROI and ROR Director of Marketing and Social Media at J&R Jr. and CEO of DadaRocks.com Adam Cohen and Collective Bias Chief Social Marketing Officer Ted Rubin sit down to discuss ROI and ROR in the SocialChorus lounge at BlogWorld....