by Ted Rubin | Feb 7, 2012 | Featured, Marketing, Social Media/Marketing
Many are now talking about Super Bowl XLVI being the first “Social” Super Bowl. It truly was, as an event, due to efforts of the Super Bowl’s host committee and their use of a Social Media Command Center. In my opinion, the Super Bowl Social Media Center is proof...
by Ted Rubin | Jun 11, 2011 | Featured, Marketing, Social Media/Marketing
More and more, I like the word “appeal” and its implications for marketing and facilitating the building of relationships. The definition of “appeal” (according to the World English Dictionary) is “the power to attract, please, stimulate, or interest.” So, if we apply...
by Ted Rubin | May 23, 2011 | Featured, Marketing, Social Media/Marketing
Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your consumers think of it and say about it. They are, after all, the market! “Brand humility is the only...
by Ted Rubin | May 9, 2011 | Featured, Marketing, Social Media/Marketing
I’ve been working in digital marketing since 1997, and each year I believe more strongly in the power of relationships for effectively connecting brands with consumers. Back then, I never could have imagined the incredible connection-building possibilities provided...
by Ted Rubin | Apr 20, 2011 | Featured, Marketing, Social Media/Marketing
Courtney Velasquez, Social Fabric Community Director, interviewed John Andrews, Collective Bias (CB) Founder/CEO, and Ted Rubin and Dave Henry of the CB Board of Advisors to understand how brands and retailers can measure social media ROI, engage in shopper listening...
