by Ted Rubin | Apr 20, 2011 | Featured, Marketing, Social Media/Marketing
Courtney Velasquez, Social Fabric Community Director, interviewed John Andrews, Collective Bias (CB) Founder/CEO, and Ted Rubin and Dave Henry of the CB Board of Advisors to understand how brands and retailers can measure social media ROI, engage in shopper listening...
by Ted Rubin | Apr 20, 2011 | Featured, Marketing, Social Media/Marketing
Courtney Velasquez, Social Fabric Community Director, interviewed John Andrews, Collective Bias (CB) Founder/CEO, and Ted Rubin and Dave Henry of the CB Board of Advisors to understand how brands and retailers can measure social media ROI, engage in shopper listening...
by Ted Rubin | Apr 5, 2011 | Featured, Marketing, Social Media/Marketing
ReturnOnRelationship.com Social media is quickly becoming a way of life… and a way of business as more and more companies are realizing they need to integrate social media into their marketing strategies. We can’t, however, expect to do “business as usual” and...
by Ted Rubin | Mar 10, 2011 | Featured, Marketing, Social Media/Marketing
The marketing paradigm is shifting with much greater “power to the people” facilitated by social media. If you want to continue to reach your market, it’s not about advertising any more, but about building relationships. Consider the following differences:...
by Ted Rubin | Nov 30, 2010 | Featured
Social Media Marketing Magazine November 29th, 2010 By Ted Rubin, Chief Social Marketing Officer at OpenSky 1: Relationships: how do you build them online? I believe everything we do in our personal and business lives revolves around relationships—now more than ever....
