by Ted Rubin | Sep 20, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
A network is a wonderful thing. It connects us. It gives us reach. It helps us discover opportunities and extend our visibility. But let’s be clear… a network, by itself, isn’t enough. Reach is only the beginning. What truly creates impact, what sustains trust,...
by Ted Rubin | Sep 6, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
In business, and in life, we often celebrate skill, strategy, and ambition as the keys to success. They matter, of course. Skill sharpens your craft. Strategy helps you see the board and plan your moves. Ambition pushes you to take the first step. These open doors....
by Ted Rubin | Jul 13, 2025 | Featured, Marketing
Why Relationships Trump Metrics… in today’s fast-moving, tech-saturated world, business leaders are bombarded with data. Dashboards, KPIs, conversions, cost-per-clicks… if it’s measurable, it’s being tracked. And don’t get me wrong, metrics matter. ROI...
by Ted Rubin | Jul 13, 2025 | Featured, Marketing
Stop Waiting. Start Doing. In marketing, and in business more broadly, there’s a common tendency to delay action. We tell ourselves we’ll move forward once the next strategy is clear, once the tech settles, or once the perfect plan emerges. But the truth is, most...
by Ted Rubin | Apr 13, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Traditional metrics like Return on Investment (ROI) have long been the gold standard for evaluating the success of projects and strategies. ROI offers a straightforward calculation: it measures the financial gain or loss relative to the investment made, often within a...
