by Ted Rubin | May 14, 2020 | Featured, Marketing, Social Media/Marketing
What is Empathy and Why is it Not Enough? We all know the basic definition of empathy: the ability to understand and share the feelings of another. However, today, that simple idea is not enough. In some ways it should be easier since we are all more or less feeling...
![Westminster Innovation: 3 questions & 3 answers with Ted Rubin [video]](https://i0.wp.com/tedrubin.com/wp-content/uploads/2020/05/Screen-Shot-2020-05-11-at-5.48.08-PM.png?resize=762%2C518&ssl=1)
by Ted Rubin | May 11, 2020 | Featured, Marketing, Social Media/Marketing
This series was conceived before COVID-19 but was executed as COVID-19 began to heat up and change all of our worlds. This worldwide crisis we are all dealing with is causing everyone to have to change things up. Instead of doing this in a studio with a team, I did...
by Ted Rubin | May 5, 2020 | Featured, Marketing, Social Media/Marketing
As many businesses begin getting back to business over the coming weeks and months, clear, concise, and frequent communication will be invaluable to help keep customers updated and informed. From changes in hours, menus, and inventories, to safety procedures for staff...
by Ted Rubin | Apr 26, 2020 | Featured, Marketing, Social Media/Marketing
COVID-19 has resulted in numerous lifestyle changes for everyone. Subsequently, your target audience’s needs have also changed. Most of your potential customers are not thinking about what car to buy, what clothes to wear, or which tech products to get. As a result,...
by Ted Rubin | Apr 19, 2020 | Featured, Marketing, Social Media/Marketing
Turning consumers into buyers requires so much more than just an everyday low price. Customers have more options than ever before, which means that a good price on the item that they need won’t necessarily be hard to find. The difference between brands often...
