by Ted Rubin | Oct 17, 2019 | Featured, Marketing, Social Media/Marketing
Coming over a little needy? It’s time your marketing stopped overwhelming the audience on every channel and touchpoint with stories about you, your product and brand, and instead focused on them and their needs. What is engagement? Many brands have one simple answer:...
by Ted Rubin | Oct 8, 2019 | Featured, Marketing, Social Media/Marketing
LinkedIn Response, When Someone Tells You What You Should and Should Not Post… First of all… curious who made you the arbiter of what does and does not belong on LinkedIn? Second… LinkedIn is a “social” network, and a place for conversation that the person posting...
by Ted Rubin | Oct 6, 2019 | Featured, Marketing, Social Media/Marketing
We are all consumers, so why do we find it so easy to forget what ticks us off as consumers when we design our marketing? Here is some straightforward advice. Given the choice between developing a marketing idea that dazzles fellow marketers but falls flat with...
by Ted Rubin | Sep 29, 2019 | Divorced Dad, Featured
Rosh Hashanah (Hebrew: רֹאשׁ הַשָּׁנָה), literally meaning the “beginning (also head) [of] the year” is the Jewish New Year. It marks the beginning of the year, according to the teachings of Judaism, clearly a time for reflection and hope. And right now...
by Ted Rubin | Sep 26, 2019 | Featured, Marketing, Social Media/Marketing
Telling it straight on the impact marketing automation tools are having on marketing and highlighting a couple of examples that have caught my eye. There are plenty of marketing tools that promise more than they can deliver. That’s always been the case. But when the...
