by Ted Rubin | May 12, 2014 | Featured, Marketing, Social Media/Marketing
More than once, I’ve read statistics that demonstrate how women are much more likely to use social media than men. Some of those statistics focus on the specific role a woman may have in life. One that I noticed specifically mentioned how quite a few mothers...
by Ted Rubin | Apr 17, 2014 | Featured, Marketing, Social Media/Marketing, Uncategorized
Just about every business owner recognizes the importance of using social media. To that end, they arrange for web sites to be built, have accounts on all the major social networking sites, and regularly post information about what their businesses are offering and...
by Ted Rubin | Dec 8, 2013 | Featured, Marketing, Social Media/Marketing
November 22 2013 // Customer Insights Astro-turfing, the practice of simulating behavior from imaginary grassroots participants, is getting a lot of publicity lately. Unfortunately, in my opinion, the discussion has been all about whether it is ok to do it from a...
by Ted Rubin | Nov 18, 2013 | Featured, Marketing, Social Media/Marketing
People have been asking me what changes I see coming down the pike for social media and social marketing as we move into 2014. While I don’t read tea leaves or have my own personal crystal ball, I think we’ll be seeing a lot more movement in three...
by Ted Rubin | Nov 2, 2013 | Featured, Marketing, Social Media/Marketing
The hospitality industry desperately needs a 6.0 upgrade. In this day and age, with digital messaging and smartphone apps taking the place of snail mail and paper trails, I find it incredible that a hotel chain still pushes notes under the door. And yet that’s...
