by Ted Rubin | Feb 26, 2023 | Featured, Marketing, Uncategorized
Nick and Brian created Nitro Coffee Club to make nitro cold brew easier to enjoy daily, and more affordable. It started with Nick’s daily ritual of walking to his local coffee shop for a fresh dark roast. However, one day Nick discovered the rich and smooth...
by Ted Rubin | Feb 19, 2023 | Featured, Marketing, Social Media/Marketing
Quality customer service requires a strong plan and a system built to resolve issues efficiently. It’s about looking at challenges constructively and teaching customer service reps (as well as other customer-facing persons in the organization) to do the same, creating...
by Ted Rubin | Feb 4, 2023 | Featured, Marketing, Social Media/Marketing, Uncategorized
Brand and reputation are two vital components of a company’s image, and are often used interchangeably, but they are actually different concepts. A brand is the personality, values, and promise that a company makes to its customers. It is what the company does...
by Ted Rubin | Dec 4, 2022 | Featured, Marketing, Social Media/Marketing
“Get back to basics and look people in the eye digitally,” is Ted Rubin’s key message to marketers today. Ted is the author of several books about developing customer relationships. “Retail Relevancy,” the new book he co-authored with John Andrews, explores how brands...
by Ted Rubin | Nov 26, 2022 | Featured, Marketing, Social Media/Marketing
As a self-proclaimed “relationship” guy, Ted Rubin, speaker, social marketing strategist, and co-author of “Retail Relevancy,” challenges marketers to get back to basics by developing customer relationships. In this episode of Customer Data Perspectives, Ted shares...
