by Ted Rubin | Mar 1, 2018 | Featured, Marketing, Social Media/Marketing
Ever watch one of those serious films that make you decode symbolism from one scene to the next in order to understand the deeper meaning of the story? The sort of film that gets better the more times you watch it, and better still if you read your favorite critic to...
by Ted Rubin | Feb 19, 2018 | Featured, Marketing, Social Media/Marketing
It’s no secret that online retailers have had a major impact on the brick-and-mortar retail world, and this has mostly been bad news for the big, traditional retailers that do most of their business in-store. From a consumer standpoint, why go to the mall, a...
by Ted Rubin | Feb 12, 2018 | Featured, Marketing, Social Media/Marketing
Remember the first time that traditional retail stores were supposed to disappear due to competition from online outlets? Amazon introduced the Kindle, a bunch of bookstores eventually closed, and plenty of pundits envisioned the same thing happening in a host of...
by Ted Rubin | Feb 9, 2018 | Featured, Marketing, Social Media/Marketing
How long does it take to acknowledge the existence of someone you know who has reached out to you directly with a question or comment? I get that people are busy, and that we all get plenty of spam online. I also get that high-level executives feel like their very...
by Ted Rubin | Feb 5, 2018 | Featured, Marketing, Social Media/Marketing
You will find no shortage of opinions when you visit your favorite social media platform, and you’ll also find no shortage of opinions about social and communications platforms in general. There is no arguing with the fact that at the most basic level, social...
