by Ted Rubin | Jan 16, 2022 | Featured, Marketing, Social Media/Marketing
Ted Rubin and John Andrews are back on Social Geek, and they’re kicking off 2022 with a brand-new book called Retail Relevancy. How can retailers connect, or reconnect, with shoppers? Is it too late for those who are behind the curve? And, what brings brand relevance...
by Ted Rubin | Jan 16, 2022 | Featured, Marketing, Miscellaneous
Joe Jaffe welcomes back Ted Rubin and his co-author John Andrew to discuss a meaty topic indeed: THE FUTURE OF RETAIL. You had me at “personal commerce” and “if our products come to us when we need them, do we still need to go and get them?” ~Joe ➡️ Retail Relevancy...
by Ted Rubin | Dec 23, 2021 | Featured, Marketing, Social Media/Marketing
➡️ ORDER your copy of… RETAIL RELEVANCY, byJohn Andrews and Ted Rubin, via Amazon ⬅️ Retail is transforming from a place where people “get” things to the facilitation of “getting” things. Consumer shopping is changing in the digital age faster than...
by Ted Rubin | Dec 18, 2021 | Featured, Marketing, Social Media/Marketing
ROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents, ROR is the value (both perceived and real) that will accrue over time through connection, trust,...
by Ted Rubin | Oct 9, 2021 | Featured, Marketing, Social Media/Marketing
It is very, very rare to have your customer’s full attention. No matter how good your marketing is, people are still thinking about the food in the oven, the letter they have to mail, or the game they watched last night. Even when someone comes into your store,...
