by Ted Rubin | Apr 12, 2018 | Featured, Marketing, Social Media/Marketing
With the addition of live streaming we now have the ability to share all video, AND “all content,” in so many more ways, via more apps, with story-telling and engagement at the core. I find that I need to use this ability more, but also see so many using it way too...
by Ted Rubin | Mar 29, 2018 | Featured, Marketing, Social Media/Marketing
Whether you’ve got a handful of dedicated, vocal connections or a large, diverse group of followers, every single one of us has a “social bubble,” a finite group of people who connect with you and stay connected to engage in some way. The size of your bubble...
by Ted Rubin | Mar 23, 2018 | Featured, Marketing, Social Media/Marketing
We already know that small businesses will have opportunities to adapt, grow, and thrive when large, traditional retailers falter, but what does that process look like for small businesses? Since adding a digital component is so important for small business success in...
by Ted Rubin | Mar 7, 2018 | Featured, Marketing, Social Media/Marketing
I’ve said that small businesses have a big future to look forward to in today’s market, but it’s not just because large, traditional businesses are struggling to adapt to the needs of the modern shopper. Online mega-retailers like Amazon, which are currently...
by Ted Rubin | Mar 4, 2018 | Featured, Marketing, Social Media/Marketing
There are two competing trends in the retail world that I believe are going to shape the future for both small businesses and big-name traditional retailers. The first is that it has become much easier to purchase your basic necessities from home. Large, traditional...
