by Ted Rubin | Feb 4, 2023 | Featured, Marketing, Social Media/Marketing, Uncategorized
Brand and reputation are two vital components of a company’s image, and are often used interchangeably, but they are actually different concepts. A brand is the personality, values, and promise that a company makes to its customers. It is what the company does...
by Ted Rubin | Dec 4, 2022 | Featured, Marketing, Social Media/Marketing
“Get back to basics and look people in the eye digitally,” is Ted Rubin’s key message to marketers today. Ted is the author of several books about developing customer relationships. “Retail Relevancy,” the new book he co-authored with John Andrews, explores how brands...
by Ted Rubin | Nov 26, 2022 | Featured, Marketing, Social Media/Marketing
As a self-proclaimed “relationship” guy, Ted Rubin, speaker, social marketing strategist, and co-author of “Retail Relevancy,” challenges marketers to get back to basics by developing customer relationships. In this episode of Customer Data Perspectives, Ted shares...
by Ted Rubin | Oct 1, 2022 | Featured, Marketing, Social Media/Marketing
An email marketing list, and the marketing that follows, is not simply about numbers… it’s about adding value to both your brand AND the consumer. Unfortunately, too many are simply banging away at the numbers. Consumers do not owe you their attention, and they...
by Ted Rubin | Sep 10, 2022 | Featured, Marketing, Miscellaneous
In this installment of our Universal Coupon discussion, Brandi Johnson, CEO of The Coupon Bureau, sits down with John Andrews and Ted Rubin, authors of RETAIL RELEVANCY, to discuss the digital identity, personal avatars, offer relevancy, and the impact of Universal...
