by Ted Rubin | Sep 21, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Chelsea Handler and Mary McCormack are angry about the state of the country, and they’re not alone. If you’re familiar with Ms. Handler’s work, you may be expecting a very boisterous, well-informed, and humorous monolog on the subject. You would be...
by Ted Rubin | Sep 12, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Amazon is the next generation of Walmart, for brands and competition, but it’s “Walmart on steroids”… everywhere, for everything, 24/7. Soon they will move in a big way extending from merchandise into personal services… they already are....
by Ted Rubin | Aug 16, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does little to help with the confusion. Both concepts have a major...
by Ted Rubin | Jul 11, 2017 | Featured, Marketing, Social Media/Marketing
There’s no faking it, our customers and prospects have finely tuned antennae when it comes to spotting our intent. There’s a part of the brain known as the amygdala that does a better job of sensing danger (and sincerity) than the reasoning part. It creates our...
by Ted Rubin | Jul 9, 2017 | Featured, Marketing, Social Media/Marketing
Thanks for the mattress Leesa Team. Loving Leesa’s Sapira by Leesa experience so far… ordering, delivery, set-up is a snap. AND watching the mattress come to “life” is so cool… “watch the video.” *Have been sleeping on it for...
