by Ted Rubin | Jun 20, 2017 | Featured, Marketing, Social Media/Marketing
When you think of the worst customer experiences you have had, does travel leap to mind? Some lost baggage here, a delayed flight there, a reservation snafu, and all of a sudden you’re dealing with customer service reps who have absolutely no power to solve your...
by Ted Rubin | Jun 6, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
The New Rules of (Social Media) Engagement. Exploring how servicing customers on social media yields new actionable data. Join us as we speak with Ted Rubin, social marketing strategist and highly-acclaimed speaker on brands and social, acting CMO of Brand Innovators,...
by Ted Rubin | May 30, 2017 | Featured, Marketing, Social Media/Marketing
The key is harnessing the power of social influence in a compelling way that connects authentic story-telling with brand and product interaction. This is a radical departure from the current media and eCommerce environment as consumers seek information when and where...
by Ted Rubin | May 26, 2017 | Featured, Marketing, Social Media/Marketing
Return on Relationship, ROR (#RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, loyalty,...
by Ted Rubin | May 13, 2017 | Featured, Marketing, Social Media/Marketing
We are social animals. What others do does have some influence on us one way or the other. When we listen to someone because the person doing the talking is someone we trust—that’s where social influence starts. We’ll even buy a product based on the fact that others...
