by Ted Rubin | May 8, 2017 | Featured, Marketing, Social Media/Marketing
STORY IS IMPORTANT… Remember the power of storytelling, and use it in your communications. People can’t resist a good story. It’s an emotional connection bridge that is built into our human DNA. Social enhances it by allowing more followers/consumers to share...
by Ted Rubin | May 5, 2017 | Featured, Marketing, Social Media/Marketing
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the number and reach. I write a lot about Looking People in the Eye...
by Ted Rubin | May 2, 2017 | Featured, Marketing, Social Media/Marketing
The person who came up with the concept of “social listening” probably didn’t intend for the name to be ironic, but here we are. So many brands treat social listening as little more than another item on the analytics checklist. They look at the numbers, check...
by Ted Rubin | Apr 27, 2017 | Featured, Marketing, Social Media/Marketing
John is my business soulmate… Not just because we see the marketing/retail world the same way, and not just because we accept each other’s talents and shortcomings… and do our best to support/make-up-for both. But because he is a true, heart-felt,...
by Ted Rubin | Apr 21, 2017 | Featured, Marketing, Social Media/Marketing
Today’s Guest: Ted Rubin Ted Rubin is a leading Social Marketing Strategist, Brand Evangelist, CMO and Keynote Speaker. In March 2009 he started using and evangelizing the term ROR (hashtag #RonR), Return on Relationship™. His first book, Return on Relationship, was...
