by Ted Rubin | Apr 13, 2017 | Featured, Marketing, Social Media/Marketing
It’s no exaggeration to say that user-generated content (UGC) is changing the way that we consume information, both in marketing terms and in the wider world. If you have an internet connection, a connected device and a social account, then you have a platform...
by Ted Rubin | Apr 3, 2017 | Featured, Marketing, Social Media/Marketing
Is it any surprise that Amazon Payments has become a success story? Well, sort of. Despite Amazon’s well-earned reputation for developing efficient eCommerce solutions, going toe-to-toe with PayPal is no small task. The truth is that both services work quite...
by Ted Rubin | Apr 2, 2017 | Featured, Marketing, Social Media/Marketing
It’s easy to forget that Amazon began its life as an online retailer of books – the paper kind. The eCommerce website where today you can literally purchase almost anything you can imagine got its start selling a single type of product that would soon lose most...
by Ted Rubin | Mar 28, 2017 | Featured, Marketing, Social Media/Marketing
Let’s face it… shoppers don’t become advocates and influence others in order to champion brands out of the goodness of their hearts, or because of a brilliantly-designed logo or a couple coupons they can download from the internet. Shoppers become advocate influencers...
by Ted Rubin | Mar 26, 2017 | Featured, Marketing, Social Media/Marketing
If you make something easy to do, people are more likely to do it. They’re also more likely to come back to you in the future when they need a similar product or service. Nothing complicated about that, but it’s a point that many brands and service...
