by Ted Rubin | Aug 19, 2016 | Featured, Marketing, Social Media/Marketing
They ignore all the brand rules of retail: Sell nothing online. Encourage touching and interacting with products. A lot. (Even scheduling visits to try out their showers in their stores.) Include no technical information for brands and products. Give away free...
by Ted Rubin | Aug 16, 2016 | Featured, Marketing, Social Media/Marketing
The dominance of e-commerce has changed what we expect from the brick-and-mortar retail shopping experience, to the point that some major brands are toying with saying goodbye to the old model altogether. Trying to match the convenience, selection and clean navigation...
by Ted Rubin | Aug 8, 2016 | Featured, Marketing, Social Media/Marketing
Let’s be clear, in NO way, shape, or form is Jet.com a “rival” of Amazon… it’s like comparing a small market minor league baseball team to the NY Yankees. So let’s hope the media can drop the hyperbole when discussing this acquisition. AND this is also NOT about...
by Ted Rubin | Aug 4, 2016 | Featured, Marketing, Social Media/Marketing
Instagram Stories: I have been posting in response to others posts, here’s a quick summary… Very smart move by FB. More tools for creating continent, all sounds good to me. Just make sure to play where your consumers play. I believe Instagram will pull a...
by Ted Rubin | Aug 2, 2016 | Featured, Marketing, Social Media/Marketing
A clothing retailer’s ideal customer has a recurring nightmare. They’re in a dressing room with the four-to-six pieces the clerk has allowed, staring at themselves in an unflattering mirror. Not only is the lighting awful (is my skin really that green?), but piece...
