by Ted Rubin | Dec 30, 2020 | Featured, Marketing, Social Media/Marketing
by John Andrews and Ted Rubin The Influencers Inside Are Building Local and Personal Engagement for Brands Practically everyone is a content creator now. We don’t just send texts, we send emojis and memes and AR-enhanced videos. Content creation and...
by Ted Rubin | Dec 13, 2020 | Featured, Marketing, Social Media/Marketing
Instead of thinking in terms of “Convince and Convert,” start thinking in terms of “Converse and Convert.” Helpful content gives your customers reasons to stay engaged—not just react—and also increases brand advocacy. Introduction mailfloss had the opportunity to chat...
by Ted Rubin | Nov 26, 2020 | Featured, Marketing, Social Media/Marketing
A Network gives you Reach, BUT a Community gives you Power! Networks Connect… Communities Care A small, passionate community of like-minded people can often accomplish far more than a larger, less-connected group working on the same challenge. Building a dedicated...
by Ted Rubin | Nov 1, 2020 | Featured, Marketing, Social Media/Marketing
As marketers and business leaders, we worry all the time about customer experience with our employees, product, purchase, and service, BUT we have overlooked a critical part of the customer experience… how our marketing affects them. We’ve got data coming out of our...
by Ted Rubin | Aug 13, 2020 | Featured, Marketing, Social Media/Marketing
Return on Relationship, ROR, #RonR, a term I started using and evangelizing in March 2009, is the basis of my philosophy… It’s All About Relationships! Most passionate about To answer your question, and to be perfectly honest, I’m not really sure where I’m heading....