by Ted Rubin | Feb 26, 2023 | Featured, Marketing, Uncategorized
Nick and Brian created Nitro Coffee Club to make nitro cold brew easier to enjoy daily, and more affordable. It started with Nick’s daily ritual of walking to his local coffee shop for a fresh dark roast. However, one day Nick discovered the rich and smooth...
by Ted Rubin | Dec 23, 2021 | Featured, Marketing, Social Media/Marketing
➡️ ORDER your copy of… RETAIL RELEVANCY, byJohn Andrews and Ted Rubin, via Amazon ⬅️ Retail is transforming from a place where people “get” things to the facilitation of “getting” things. Consumer shopping is changing in the digital age faster than...
by Ted Rubin | Apr 19, 2020 | Featured, Marketing, Social Media/Marketing
Turning consumers into buyers requires so much more than just an everyday low price. Customers have more options than ever before, which means that a good price on the item that they need won’t necessarily be hard to find. The difference between brands often...
by Ted Rubin | Apr 8, 2019 | Featured, Marketing, Social Media/Marketing
Direct to Consumer is the Future of Brands by John Andrews After experiencing disruption from agile, direct to consumer brands, many traditional brands are starting to move towards similar models. A simple reason why… traditional retail is effectively a tax....
by Ted Rubin | Oct 4, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Who knows your business as well (if not better) than you do? The people who work in your business, of course! And I’m not talking about a sales staff. I’m talking about your nuts-and-bolts employees who know the everyday ins and outs, whether they work with your...
