by Ted Rubin | Jun 13, 2013 | Featured, Marketing, Social Media/Marketing, Video
Published on May 28, 2013 Bryan Kramer, CEO and President of Purematter talks with Ted Rubin, Chief Social Marketing Officer, Collective Bias at Smarter Commerce Global Summit 2013 in Nashville. Bryan and Ted discuss the important of content for brands, becoming a...
by Ted Rubin | Jun 11, 2013 | Featured, Marketing, Social Media/Marketing
There’s a lot of angst in marketing land right now. With Google’s Panda and Penguin changes and social algorithms that favor engagement, it may look as though SEO is dead, or that traditional ads will soon be going the way of the dodo. What’s a marketer to think? Are...
by Ted Rubin | Jun 10, 2013 | Featured, Marketing, Social Media/Marketing
As I travel around the country attending conferences and speaking at events, one thing stands out to me in relation to brand engagement—particularly in social media circles—it needs to be more personal. What do I mean by that? Well, for one thing, it takes more than...
by Ted Rubin | May 30, 2013 | Featured, Marketing, Social Media/Marketing
I’ve come to the conclusion that negative social media issues are like plane crashes. The big bad ones get media attention, which produces a disproportionate fear in the marketplace, but airline disasters don’t happen every day. The fact that we have this...
by Ted Rubin | May 19, 2013 | Featured, Marketing, Social Media/Marketing
WHAT IT REALLY TAKES TO BE A ‘FRIEND’ Each friend represents a world in us, a world possibly not born until they arrive, and it is only by this meeting that a new world is born. ~Anais Nin FACEBOOK HAS DONE AN AMAZING THING—they now own the word friend. The problem...