by Ted Rubin | May 13, 2013 | Featured, Marketing, Social Media/Marketing
Cox Blue editor Martin Jones (@martinjonesaz) interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias and co-author of the book, Return on Relationship.
by Ted Rubin | May 1, 2013 | Featured, Marketing, Social Media/Marketing
Let’s discuss how brands can drive measurable ROI from social media now. This is such an important topic. ROI for many years was addressed from a longer-term perspective with respect to branding. The move to digital, and ability to track from click to sale, has...
by Ted Rubin | Apr 25, 2013 | Featured, Marketing, Social Media/Marketing
Welcome to episode #16 of Social Echoes: The True Voice Media Podcast. Awhile ago I was in a meeting with two gentleman. I was taking notes and observed the differences between them. One man spoke of the people he worked with and their hopes for their businesses while...
by Ted Rubin | Apr 21, 2013 | Featured, Marketing, Social Media/Marketing
Marketing in an age of media disruption from John Andrews
by Ted Rubin | Apr 17, 2013 | Featured, Marketing, Social Media/Marketing
There are some new buzzwords in marketing going around, everything from “Collaborative Marketing” to “Relationship Marketing,” and even “Branded Content.” But what do those phrases really mean and how can today’s businesses take advantage of them? Well, we all know...