by Ted Rubin | Oct 22, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Too many small businesses treat social media like a bulletin board. Post, walk away, and hope someone notices. But social, when used to best effect, especially by small businesses who can dramatically change the course of their potential success, isn’t static…...
by Ted Rubin | Nov 26, 2020 | Featured, Marketing, Social Media/Marketing
A Network gives you Reach, BUT a Community gives you Power! Networks Connect… Communities Care A small, passionate community of like-minded people can often accomplish far more than a larger, less-connected group working on the same challenge. Building a dedicated...
by Ted Rubin | Oct 20, 2020 | Featured, Marketing, Social Media/Marketing
In today’s show, we shall be deep-diving into Ted’s career from working in sales to jumping on the internet back in 1997 to pitching to Seth Godin in the early days saying I can sell anything! Ted’s journey and what he had learned along the way to...
by Ted Rubin | Mar 23, 2018 | Featured, Marketing, Social Media/Marketing
We already know that small businesses will have opportunities to adapt, grow, and thrive when large, traditional retailers falter, but what does that process look like for small businesses? Since adding a digital component is so important for small business success in...
by Ted Rubin | Mar 4, 2018 | Featured, Marketing, Social Media/Marketing
There are two competing trends in the retail world that I believe are going to shape the future for both small businesses and big-name traditional retailers. The first is that it has become much easier to purchase your basic necessities from home. Large, traditional...
