by Ted Rubin | May 7, 2016 | Featured, Marketing, Social Media/Marketing
The buy button is a big story lately, but it’s not social commerce. A recent survey by email marketing giant Campaigner indicates that 36 percent of marketers surveyed have seen an increase in purchases since adding buy buttons to their social media campaigns. On its...
by Ted Rubin | Sep 17, 2012 | Featured, Marketing, Social Media/Marketing
The Collective Bias influencer community creates shopper content By Stuart Feil September 10 2012 ADWEEK Shopping is, by its very nature, a social activity—people always want to know what other people are buying or discuss what they’ve bought themselves with friends...
by Ted Rubin | Sep 4, 2012 | Featured, Marketing, Social Media/Marketing
Pinterest now drives more click-throughs than Facebook and Twitter combined despite having a fraction of their user base. What’s driving this phenomenon? A combination of participation and inspiration. Pinterest is the canary in the coal-mine for two huge converging...
by Ted Rubin | May 4, 2012 | Featured, Marketing, Social Media/Marketing
We’re hearing more and more about “Social Commerce” these days – but how many of us actually understand its implications? I’ve spent years in the midst of the evolution of commerce: As traditional commerce shifted into a digital world, becoming e-commerce, and now...
by Ted Rubin | May 4, 2012 | Featured, Marketing, Social Media/Marketing
We’re hearing more and more about “Social Commerce” these days – but how many of us actually understand its implications? I’ve spent years in the midst of the evolution of commerce: As traditional commerce shifted into a digital world, becoming e-commerce, and now...
