Pinterest now drives more click-throughs than Facebook and Twitter combined despite having a fraction of their user base. What’s driving this phenomenon? A combination of participation and inspiration. Pinterest is the canary in the coal-mine for two huge converging trends, shifting media consumption and changing shopping habits.
The key is harnessing the power of social influence in a compellin
g way that connects authentic story-telling with brand and product interaction. This is a radical departure from the current eCommerce environment as consumers seek information when and where they want it vs. proceeding along a predictable purchase path. Mobile is accelerating this behavior leaving many retailers and brands perplexed about how to capitalize.
Will this be the future of sCommerce and the Path to Purchase? What do you think?
Please read the comments and engagement below via a great discussion of this same post on Facebook last night and this morning…