by Ted Rubin | Oct 12, 2015 | Featured, Marketing, Social Media/Marketing
The technology shifts in the past five years are bringing about some pretty spectacular changes in the way companies do business. Not only are we moving more into mobile commerce, but disruptive business models that employ collaboration with customers (like Uber and...
by Ted Rubin | Sep 18, 2015 | Featured, Marketing, Social Media/Marketing, Video
Watch this video recording taken straight from the Brand Advocacy Summit 2015. Ted Rubin talks about brand advocacy, what it means to him, best practices and real-life examples in brand advocacy. Learn about successful strategies and programs around brand advocacy and...
by Ted Rubin | Aug 24, 2015 | Featured, Marketing, Social Media/Marketing
If you Google the term “Millennials,” you’ll come up with about 13 million results, with titles all over the map: The Impact of Millennials Millennials Too Good for Gap but Love Walmart 15 Economic Facts About Millennials Millennials’ Banking Habits Could Make Wall...
by Ted Rubin | Jun 21, 2015 | Featured, Marketing, Social Media/Marketing
Social to most in the C-suite is still a marketing campaign-based tactic, viewed and managed separately, but it desperately needs be fully integrated, not as a strategy, but as part of the company DNA. Social needs to be woven into the fabric of all marketing,...
by Ted Rubin | Jun 16, 2015 | Featured, Marketing, Social Media/Marketing
The key to measuring social is understanding your Return on Relationship, ROR (#RonR), which I believe is measured through organic engagement, community management, sentiment monitoring and much more. It all comes down to one word: value. How do your social media...
