by Ted Rubin | Apr 24, 2011 | Featured, Marketing, Social Media/Marketing
I recently wrote about the dangers of disparity between the customer experience in the social media channel and the customer experience in the traditional channel … and the importance of INTEGRATING your brand messages across all channels. We also need to make sure...
by Ted Rubin | Apr 17, 2011 | Featured, Marketing, Social Media/Marketing
You know what doesn’t work for a social media strategy? Not being social. It might sound like common sense, but all too often, being social is overlooked in a social media strategy. It’s not enough to just start accounts with all the most popular social media tools...
by Ted Rubin | Apr 11, 2011 | Featured, Marketing, Social Media/Marketing
Social media marketing to most in the C-suite is still a campaign-based tactic, viewed and managed separately, but it really should be integrated. Social media marketing needs to be woven into the fabric of all marketing channels and strategically managed from a...