by Ted Rubin | Oct 30, 2019 | Featured, Marketing, Social Media/Marketing
Employee Created Content #ECC is a fast-growing trend in modern marketing, and brands who embrace it over dated control-focused employee policies around their online presence will be positioned to speed ahead of competition. Many companies are looking at how they can...
by Ted Rubin | Oct 21, 2019 | Featured, Marketing, Social Media/Marketing
In this interview, Ted shares why many of us get so distracted on social media that we forget about making genuine human connection and relationships and what we can do about it. He also discusses programmatic and the critical things advertisers need to know when...
by Ted Rubin | Oct 17, 2019 | Featured, Marketing, Social Media/Marketing
Coming over a little needy? It’s time your marketing stopped overwhelming the audience on every channel and touchpoint with stories about you, your product and brand, and instead focused on them and their needs. What is engagement? Many brands have one simple answer:...
by Ted Rubin | Oct 8, 2019 | Featured, Marketing, Social Media/Marketing
LinkedIn Response, When Someone Tells You What You Should and Should Not Post… First of all… curious who made you the arbiter of what does and does not belong on LinkedIn? Second… LinkedIn is a “social” network, and a place for conversation that the person posting...
by Ted Rubin | Oct 6, 2019 | Featured, Marketing, Social Media/Marketing
We are all consumers, so why do we find it so easy to forget what ticks us off as consumers when we design our marketing? Here is some straightforward advice. Given the choice between developing a marketing idea that dazzles fellow marketers but falls flat with...
