by Ted Rubin | Jan 13, 2019 | Featured, Marketing, Social Media/Marketing
This article was posted to Harvard Business Review and seemed to have gotten a lot of play… What Blockchain Could Mean for Marketing. The following is my comment and viewpoint. Unfortunately very few HBR contributors engage commenters… In my opinion...
by Ted Rubin | Jan 7, 2019 | Featured, Marketing, Social Media/Marketing
It is very, very rare to have your customer’s full attention. No matter how good your marketing is, people are still thinking about the food in the oven, the letter they have to mail, or the game they watched last night. Even when someone comes into your store,...
by Ted Rubin | Dec 29, 2018 | Featured, Marketing, Social Media/Marketing
In looking at the way most agencies are handling social, it’s obvious that they’re still stuck in “campaign land” when it comes to working within social platforms. This misses the whole idea of what social is all about in terms of engagement and long-term interaction...
by Ted Rubin | Dec 3, 2018 | Featured, Marketing, Social Media/Marketing
Who doesn’t remember the old Beatles classic “With a Little Help from My Friends?” I can hear that tune and Ringo Star singing the lyrics in my head, can’t you? “Oh, I get by with a little help from my friends. Mmm, I get high with a little help from my friends. Gonna...
by Ted Rubin | Nov 29, 2018 | Featured, Marketing, Social Media/Marketing
*LISTEN TO THE PODCAST HERE*: This week’s episode – 006: Ted Rubin, CMO, Photofy… Retail Relevancy and the Changing Digital Landscape Are you using technology to advise you and create valuable, relevant customer experiences? Are you using mar-tech as part...