by Ted Rubin | Feb 15, 2017 | Featured, Marketing, Social Media/Marketing
Transactions, conversions, closing the deal. All good stuff in the grand scheme, but not what we should be focusing on when building sustainable relationships with customers. The problem is that when a transaction is the only goal, there’s little focus on...
by Ted Rubin | Feb 12, 2017 | Featured, Marketing, Social Media/Marketing
I’ve been reflecting for a while on an article from MediaPost, which outlines some of the ways social media and online culture have changed the way we interact face to face. The upshot, based on a study by the British government, is that we’re making fewer...
by Ted Rubin | Feb 8, 2017 | Featured, Marketing, Social Media/Marketing
The excuses for shunning B2B social listening are familiar by now, and they are understandable even if they’re ultimately misguided: B2B brands don’t generate the same social chatter as B2C brands in popular niches B2B decision-makers don’t use...
by Ted Rubin | Feb 7, 2017 | Featured, Marketing, Social Media/Marketing
My Guest is an industry leader in Social Marketing strategy and brand evangelism. Forbes Magazine ranked him among the top 15 social media influencers, he was listed number 2 on the LeadTail list of top 25 people most mentioned by digital marketers. He is the author...
by Ted Rubin | Feb 3, 2017 | Featured, Marketing, Social Media/Marketing
When you tell your story in a way that people will care, you create a relationship, a connection, a value that goes beyond immediate $’s and cents. It is what creates conversation, the content that creates trust, loyalty and advocacy. All of this will scale no...
