by Ted Rubin | Apr 24, 2011 | Featured, Marketing, Social Media/Marketing
I recently wrote about the dangers of disparity between the customer experience in the social media channel and the customer experience in the traditional channel … and the importance of INTEGRATING your brand messages across all channels. We also need to make sure...
by Ted Rubin | Apr 20, 2011 | Featured, Marketing, Social Media/Marketing
Courtney Velasquez, Social Fabric Community Director, interviewed John Andrews, Collective Bias (CB) Founder/CEO, and Ted Rubin and Dave Henry of the CB Board of Advisors to understand how brands and retailers can measure social media ROI, engage in shopper listening...
by Ted Rubin | Apr 20, 2011 | Featured, Marketing, Social Media/Marketing
Courtney Velasquez, Social Fabric Community Director, interviewed John Andrews, Collective Bias (CB) Founder/CEO, and Ted Rubin and Dave Henry of the CB Board of Advisors to understand how brands and retailers can measure social media ROI, engage in shopper listening...
by Ted Rubin | Apr 20, 2011 | Featured, Marketing, Social Media/Marketing
Courtney Velasquez, Social Fabric Community Director, interviewed John Andrews, Collective Bias (CB) Founder/CEO, and Ted Rubin and Dave Henry of the CB Board of Advisors to understand how brands and retailers can measure social media ROI, engage in shopper listening...
by Ted Rubin | Apr 19, 2011 | Featured, Marketing, Social Media/Marketing
“If you figure out how to harness the power of female customers, you can rock the world,” says Aileen Lee in her recent TechCrunch guest post, “Why Women Rule the Internet.” This declaration is music to my ears and one of the primary reasons I have joined...
