by Ted Rubin | Apr 17, 2011 | Featured, Marketing, Social Media/Marketing
You know what doesn’t work for a social media strategy? Not being social. It might sound like common sense, but all too often, being social is overlooked in a social media strategy. It’s not enough to just start accounts with all the most popular social media tools...
by Ted Rubin | Apr 15, 2011 | Featured, Marketing, Social Media/Marketing
Market research can be tricky because people have a tendency toward giving you the answers they think you want. It is simply human nature, and something we marketers must pay attention to. In the past, the solution to avoiding this skewed feedback has been to provide...
by Ted Rubin | Apr 14, 2011 | Featured, Marketing, Social Media/Marketing
In the physical world, when our trusted and valued friends come to visit our house, we often welcome them by saying, “Come in…make yourselves at home!” In the virtual world, do you do the same thing? When customers and prospects visit your online site, do they feel...
by Ted Rubin | Apr 13, 2011 | Featured, Marketing, Social Media/Marketing
Many people are finally realizing that social media is serious business. Not “serious” as in stuffy, fun-resistant, and devoid of personality, but “serious” as in something that is of great value to our companies and needs to be treated as such. What is one of the...
by Ted Rubin | Apr 11, 2011 | Featured, Marketing, Social Media/Marketing
Social media marketing to most in the C-suite is still a campaign-based tactic, viewed and managed separately, but it really should be integrated. Social media marketing needs to be woven into the fabric of all marketing channels and strategically managed from a...
