by Ted Rubin | Jan 5, 2016 | Featured, Marketing, Social Media/Marketing, Uncategorized
IT’S NOT OK… It is not ok to just use social channels to just broadcast. It is not ok to simply advertise and call it Social Media. It is not ok to block employees from accessing social media sites while at work. It is not ok to...
by Ted Rubin | Dec 28, 2015 | Featured, Marketing, Social Media/Marketing
Today leadership is about more than getting things done through others and business is more than just return on investment and the bottom line. Today, employees and customers want the same things; they want an experience, a connection and a relationship that goes...
by Ted Rubin | Dec 23, 2015 | Featured, Marketing, Social Media/Marketing
Should PR or marketing be responsible for corporate social media activities? It’s a common point of contention for businesses. While the jury is still out, research shows one group may be gaining favor. When it comes to social media, a lot has changed in the last two...
by Ted Rubin | Nov 17, 2015 | Featured, Marketing, Social Media/Marketing
Why is Marketing best suited to manage corporate social media activities? At the core social media activities are a function of Marketing, just as PR, Communications and Customer Service should be. Marketing is the activity, set of institutions, and processes...
by Ted Rubin | Oct 3, 2015 | Featured, Marketing, Social Media/Marketing, Uncategorized
In this episode we had the chance to interview Ted Rubin who is both an author and father of two. If you don’t know who Ted Rubin is, he is a social marketing strategist, keynote speaker, brand evangelist and acting CMO of Brand Innovators. Also, in March 2009 he...
