by Ted Rubin | Mar 6, 2015 | Featured, Marketing, Social Media/Marketing, Video
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet… New Media. But there was nothing really new. It was simply traditional media in a new wrapper… nothing new at all. We are now entering the era of “New Media.” Media is now aggregated, not...
by Ted Rubin | Mar 4, 2015 | Featured, Marketing, Social Media/Marketing
About the Event: Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators. In 2009 he started publicly using and evangelizing the term ROR: Return on Relationship™… a concept he believes is the...
by Ted Rubin | Mar 4, 2015 | Featured, Marketing, Social Media/Marketing
There’s no doubt, Matt, when people ask me what’s the ROI of social, I ask them what’s the ROI of trust and what’s the ROI of loyalty. These are two things that everybody in the C-suite understands. They all understand average order value, frequency of purchase,...
by Ted Rubin | Mar 3, 2015 | Featured, Marketing, Social Media/Marketing
I hear more and more grousing about Facebook’s algorithm these days—people complaining that Facebook won’t show their posts to their followers. Ok, here’s my two cents: yes it does, if you bother to visit their pages! It’s amazing to me that most people just don’t...
by Ted Rubin | Feb 20, 2015 | Featured, Marketing, Social Media/Marketing
About the Event: Ted Rubin joins me to talk about relationship marketing, the power of face time, and making social media connections count. Warning: this video contains mentions of men skipping, banjo songs, and strange socks. Interview Links: Ted’s...
